With the rise of Google and social media, there are tons of analytics you could measure. Arguably, the most important metric to look at is engagement, especially on Twitter. Tweets that are sent out but receive little or no engagement will not help you grow. You need an audience to fall in love with your brand and become vested in your messaging. To accomplish this, you need to implement these four Twitter engagement growth hacks.
Photos, Photos, Photos
We are starting with photos because it is the most important thing you can do to increase your Twitter engagement. There are countless studies all over the internet proving that photos do wonder for your engagement, no matter which platform you are using. Twitter users see a 35% bump in retweets when photos are used. Buffer also has the stats to prove that Tweets with images receive higher clicks, retweets, and favorites.
In addition to using photos, try using videos, quotes, and numbers (like stats) in your Tweets to see higher engagement.
Mind Your Characters
It’s a lot to ask, especially since Twitter already has restrictions, but try to keep your Tweets under 110 characters. This allows you to get to the point when you are Tweeting, making your content 17% more engaging. Additionally, some users will try to retweet and become frustrated when they don’t have enough characters to add commentary. This is a lost engagement opportunity.
When constructing your Tweets, be mindful of every character. You want to utilize every moment to increase engagement. Avoid any boring language choices. People hate reading about day-to-day life from brands. Leave that to the celebrities. Try to end every Tweet with a call-to-action (CTA). Tell the reader what you want them to do, such as follow, retweet, reply, visit the website, etc. Not many brands ask people to retweet their message. When you do, it can result in 12 times more retweets, according to Salesforce.
Use Hashtags and Links
Twitter started a revolution across the internet with their invention of hashtags. Twitter hashtags act as keywords that allow people to find you content. Allowing more people to find your content by using hashtags will also increase your chance of engagement.
However, be cautious. Try to limit yourself to two hashtags per Tweet and definitely no more than three. Anymore will make your content look like spam. Also, research every hashtag before you use it. Many social media faux pas occur when brands do not research their hashtags.
Including a link to either an outside article you found interesting or a link to your brand’s landing page is a huge way to increase engagement. 92% of all Twitter interaction occurs after a user clicks on a link supplied by a brand, according to Salesforce.
Try to include links with 80% of your Tweets. Remember, you will get more engagement if the link you share provides some value to your target audience. Arbitrarily sharing your website will not do much unless it will provide value. Share informational articles, your own blog posts, or a landing page that provides a resource.
Tweet at the Right Time
The best way to know when you should Tweet is by analyzing your audience. Find out when they are online and most active to schedule your Tweets at that time. There are many great tools out there, including the free Tweriod, to discover when your audience is online.
If you have a small audience right now, there are some general Tweeting rules. Try to Tweet during the daytime, especially between the hours of 10am and 7pm. Avoid Tweeting during commute times. You also want to Tweet on the weekends. More people are on Twitter on Saturday and Sunday, resulting in 17% higher engagement.
To see growth results, trying these four hacks will generate higher engagement than you had before. Use photos or media when you can, include hashtags and links, make very character count, and send out Tweets when your audience is active. Following these hacks will allow your brand engagement to rise.