With the rise of Google and social media, there are tons of analytics you could measure. Arguably, the most important metric to look at is engagement, especially on Twitter. Tweets that are sent out but receive little or no engagement…
Establishing an online presence with a Facebook page is a good way to start advertising a product. Yet having great content on your Facebook page doesn’t always translate to more people coming to the page to see the content. You…
People’s dependence on mobile devices is affecting retailers in more ways than ever before. Stores and brands can see a possible increase in sales if they optimize their site for mobile devices. While shoppers aren’t exclusively buying on their phones,…
We all know Facebook is a powerhouse social network. The platform receives over 850 million visitors per day, yet getting the attention of even a fraction of them can be difficult with the competition. The key to taking advantage of…
The point of a blog is to gain an engaged readership that interacts with and shares your content across the web. If you are a business, then your blog is a marketing tool to get them to click to your…
Do you know why you are on social media? Every business has a different answer. Some simply say, “Because I have to be,” the same way businesses feel obligated to offer coupons and sales even though they don’t want to…
Facebook is a tough nut to crack these days. With the algorithms in place and the mass amount of users and filters, your content has to be exceptional to get noticed natively. The dream goal for social media marketers is…
Search engine optimization (SEO) has evolved greatly over the years, especially recently with the fast growth of social media. Gone are the days when digital marketers stuffed their digital content with a long list of keywords, developed duplicate content produced…
SEO guidelines change rapidly. Strategies that you have in place today will not be as effective in a year or two. It is an endless learning process and brands should always be on their feet to learn and adapt to…
Content marketing has many advantages for businesses. Aside from being able to advertise and optimize search engine presence, it establishes your business as a thought leader which helps build trust in your brand. Many companies invest time and money into…
