United Granite has been serving residential and commercial clients for more than 20 years. A leader in natural and engineered stone fabrication and installation, United Granite Virginia specializes in countertops, vanities, fireplaces, bar tops, flooring and stone furnishings. With a well-established reputation in the Virginia, Maryland, DC and New Jersey area, the company produces high-quality countertops and stone pieces with quick turnaround and delivery times, powered by their onsite fabrication shops, slab yards and showroom.
United Granite Dominates Google AdWords and Drives High-Quality Leads
About United Granite
United Granite is a well-established natural & engineered stone fabricator and installer serving Virginia, Maryland, DC and New Jersey. With 22 years of experience, company is specialized in kitchen countertops, bathroom vanities, bartops, fireplaces, stone furnishings and flooring for residential and commercial projects.
“199Usa.com put the oomph into a tired, lackluster AdWords campaign and helped us kick our lead generation into high gear. Before getting their help, we weren’t even tracking our website leads. Once 199Usa.com put a plan into place, we quickly saw over 40 high-quality leads every month.”
Competition in the northern Virginia area for granite fabrication and installation has grown quickly and many up and coming businesses are affecting its viability and long-term economic health. To stay competitive, United Granite Virginia can’t grow based on reputation and high-quality workmanship alone. It needed an aggressive marketing campaign with a high return on investment. Conventional advertising strategies weren’t generating the kind of results they once were, based on the increase in competition and higher costs of advertising.
Technologically savvy owner John Keskin new that United Granite could gain a competitive edge through the Internet, and he started a Google Ads campaign. However, without sufficient expertise to develop results-oriented bidding strategies, drive effective ad positions, create efficient use of text, and ensure return on investment, the AdWords campaigns fell flat. The company knew it needed to employ outside help to gain ground with paid ads in order to generate more leads that would convert into sales.
United Granite Virginia turned to 199Usa.com’s expertise to ramp up their AdWords campaign. To get the process started, 199Usa.com’s team interviewed key contributors at United Granite, listening for insights as to the client’s objectives, current market position, sales process, past marketing strategies, and more. The information gleaned from the interview formed the basis for the transformed Google AdWords campaign. The result was a highly optimized, trackable campaign that got impressive results right away, and continued to improve with time.
The campaign included a customized, sophisticated landing page connected to the campaign’s ads so there could be a direct connection between website user actions with optin forms, generating specific information about the number of leads for the campaign and providing solid return on investment information. The campaign also included a trackable phone number to quantify incoming customer service calls made as a result of the campaign. Another integral component, calls were recorded so that the company could monitor communications with the customer care, and make the necessary adjustments when dealing with clients to further drive sales.
As a result of the campaign, United Granite Virginia generated an impressive return on investment in the ads, with targeted, actionable leads. The company quickly saw their click-through rate (or the number of ad impressions to clicks to the website) jump from 0.66% to 3%. The average ad position rose from 3.8 out of 10 to 1.1—consistently reaching a top position on search engine results pages. In addition, their daily click-throughs rose from 6.5 to 20.4. And for a company that previously didn’t track or even know how many calls they received or forms people filled out as a result of their Google Ads, United Granite saw considerable growth in high-quality targeted leads, going from 0 per month to 41.4 per month.
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If your business is struggling to see tangible results from the money invested in AdWords, consider the unique benefits that expert help provides. We offer clients the benefit of our expert knowledge and industry insight, along with our customized approach to fulfilling the unique goals of our client and their industry needs. Contact 199Usa.com today to ask about how you can get started with a customized Google AdWords campaign.
“199Usa.com put the oomph into a tired, lackluster AdWords campaign and helped us kick our lead generation into high gear. Before getting their help, we weren’t even tracking our website leads. Once 199Usa.com put a plan into place, we quickly saw over 40 high-quality leads every month—just from our internet forms. United Granite’s previous Ad efforts fell flat on a few other levels: Our click-through rate was a paltry 0.66 percent, but that skyrocketed to 3 percent. I was also really impressed with the daily click-through averages, which increased by almost 14 daily clicks. We couldn’t be more impressed with the results 199Usa.com was able to achieve with our Google AdWords campaign. We definitely seen a difference in the astronomical growth in the number of people calling our company each month and filling out optin forms. Thanks!”