Twitter is often considered a necessary platform to be on, no matter what your business is. There are so many people on Twitter and, while the amount of active content is high, hashtags and tagging allow businesses to spread their brand to new audiences.
Many businesses are content with the organic reach on Twitter, but the stats are in. According to Mashable, when businesses use Twitter paid advertising, users are more than 60% more likely to visit the website and more than 50% more likely to make a purchase and recommend the business. Twitter offers many forms of paid advertising to fit even the smallest marketing budgets.
There are three main kinds of paid advertising options on Twitter – promoted Tweets, promoted trends, and promoted accounts.
- Promoted Tweets. Promoted Tweets are exactly the same as Tweets you write and post organically. The difference is promoted Tweets will be seen by more people than organic ones. You can choose how to target the wider audience with keywords, interests, geography, gender, and more.Promoted Tweets can be ones that are already posted, new ones you write, or Tweets that will only be seen by the targeted audience. It is clear to the user that the Tweet is promoted and only one Tweet will appear in a user’s timeline at a time.
The best part – you don’t have to pay for the wider audience, only when someone engages with the post using favorite, retweet, or reply.
- Promoted Trends. Everyone loves looking at the top Twitter trends and engaging with them to join the conversation. Similar to water cooler talk, every user wants to be in on the trends. You can pay for Twitter to promote your own trend, either in hashtag or keyword form. The trend you choose to promote will be clearly marked and shown at the top of the trend lists for 24 hours.Trends are a great way to spread the word about your brand and get a conversation going. Not only will you foster a conversation during that promotion, but you will also see a long-term impact in the audience’s conversation about your brand. According to Twitter, the conversation surrounding promoted trends continues at least three weeks after the day of promotion.
- Promoted Accounts. Much like promoted Tweets, a promoted account encourages a demographic of your choosing to follow your brand. Gaining followers through promoted accounts is a long-term conversion. That follower will converse with you and others, share your brand, and engage with your business in the future. This can also turn them into a buying customer.
Promoted accounts will show up in the “Who to follow” area and you will only have to pay for the users who click “Follow” after a promoted account.
With Twitter paid advertising, you only pay for actual results – engagement and followers. The price of these real time results is whatever you want it to be! If you have a certain budget in mind, you can give that price to Twitter and it will not exceed the set amount.
Depending on what kind of advertising you want to invest in, you can separate your budget into “bids” for each action. Twitter then allows you to track in real time the progress and success of each of your campaigns, making it easy to adjust your budget and action requests while the advertisements are running. There will be a dashboard breaking down the metrics of each type of advertisement you chose, allowing you to see the views, engagement, costs, and more.
Paid advertising on Twitter is easy to implement, cost-effective to invest in, and immersive to track. With the convenience and guaranteed results, Twitter paid advertising is difficult to ignore.