Out of all the social media platforms on the internet, Facebook is one of the giants. Facebook helped shape the future of social media, both personally and for marketing, before anyone else was thinking about the potential. Even though users…
Analytics can be easily overwhelming, even for the seasoned marketer. Facebook has come far in showing basic page analytics that are easy to understand, but you don’t want to waste time looking at the wrong or unnecessary metric. Here are…
Facebook is one of the most powerful social media tools ever created. It works well with branding, storytelling, and customer relations. If you’ve been on the fence about whether or not to use Facebook as part of your marketing strategy,…
Facebook has quickly evolved from simply an online platform that allows you to keep in touch with family and friends to an effective method for reaching out to prospects and current customers. Compared to other Internet marketing techniques, such as…
Establishing an online presence with a Facebook page is a good way to start advertising a product. Yet having great content on your Facebook page doesn’t always translate to more people coming to the page to see the content. You…
We all know Facebook is a powerhouse social network. The platform receives over 850 million visitors per day, yet getting the attention of even a fraction of them can be difficult with the competition. The key to taking advantage of…
Facebook is a tough nut to crack these days. With the algorithms in place and the mass amount of users and filters, your content has to be exceptional to get noticed natively. The dream goal for social media marketers is…
For small to mid-size businesses with small advertising budgets, Facebook has received a bad reputation. The Facebook algorithm is meant to only show high quality content, customizing what each individual user would most want to see based on their Facebook…
Watching or listening to ads can be entertaining, but when you start seeing them more often than you should, they start to get on your nerves. This is the same with social media. It may be a great tool to…
One of the most important things any marketer promoting a website must do is search engine optimization (SEO). There are many ways to go about it – site performance optimization, keyword optimization, etc. One thing usually overlooked is social search…
