Establishing an online presence with a Facebook page is a good way to start advertising a product. Yet having great content on your Facebook page doesn’t always translate to more people coming to the page to see the content. You may have the best posts written at the best times, but there’s still nobody there to see it. This is where Facebook advertisement comes to play. When done correctly, a paid Facebook ad is a game-changer which can bring several benefits to an otherwise barren online presence.
Paid ad campaigns will attract more traffic
A sponsored ad in Facebook will be seen by significantly more people than it would be if it were a normal post. Instead of drowning in the news feed, Facebook will give it priority over other posts. Also, instead of simply being shown to the people who already like the product, the post will be shown to other networks to reach new people. This newfound traffic can then be directed to websites and other online content.
Paid ad campaigns will help you reach the correct demographic for better engagement
When setting up a paid advertisement, advertisers will be able to use detailed market segmentation to reach out to an intended, specific group of people. You’ll be able to specify people based on age, gender, interests, and more. If you’re in the business selling tents, you’ll be able to narrow down your ad audience to people who like both camping and mountain climbing. This ensures you that the entirety of your budget went to showing your product only to people who would care, making it a very efficient campaign. This also helps generate more likes, shares, and comments because people will be seeing content that piques their interest. Promos will also have better chances of converting impressions to actual purchases.
A well-targeted campaign can cater to people’s shopping interests, making your investment in the paid ad pay off by generating higher interest in your product. And with all the activity going on in a paid ad, friends of friends will begin to take notice of your product also appearing in their news feed as their friend engages with it, helping improve the post’s virality.
Facebook, like any tool, must be used properly to be effective. You can invest thousands of dollars in a Facebook campaign and may not receive as much return if the campaign is not done correctly.
Safely invest your budget in ads with trial and error
Never pool your entire budget into one campaign. A certain campaign will only work for some people and it’s better to only use what budget is needed. You never know how well an ad campaign can work, so it’s best to try out a campaign first with a small budget and see how it goes. If it works well, then you can boost it further with some more budget. If it fails, see if there are any adjustments you can make.
Focus on boosting one great post rather than 7 mediocre ones
When it comes to ad campaigns, it’s always quality over quantity. One well-prepared campaign posted on Monday can do better than seven mediocre campaigns posted each day of the week. Pool your energy and budget in one creative post with the best content. All it takes to attract a significant number of users is one successful campaign and that one post can go viral.
Check your budget and maximize for ad objective
Facebook advertisements come in two forms. Advertisers can choose to pay for each successful ad click or each ad impression. Perhaps you only want people to have a higher awareness of your brand. If that’s the case, design your ads so that the people only need to read their headline. This means people will not need to click and you only pay for a cost per impression ad campaign. Facebook will maximize your campaign funds so that more people will see your ads and content. On the other hand, if you want to increase user engagement, start a cost per click ad campaign. Facebook will show you to as much people as possible but only charge you if the users click your link (and not just read the ad).
Customize your ad targets to make advertising more efficient
When showing an ad, be sure to show it to the people who you want to target. Make detailed market segmentation to show specially prepared ads. This ensures that you won’t be wasting your ad budget by showing camping equipment advertisements to a group of users who are not interested in camping at all. Also take into consideration when and who you will be showing your ads to. Different dynamics come into play when a user is browsing Facebook via his phone than when that same person is browsing Facebook on his desktop computer. Although there’s a higher chance people will see your ad on mobile, those who are on their desktop are more likely to click and view your Facebook page. Customize your ads depending on your target and you will be saving a lot of your budget which can be used for another target group.
Facebook is a great place to start an online presence. But with over 936 million daily active users and several hundred thousand other products vying for the spotlight, you need to make sure your content is getting the attention it needs. The beauty of Facebook ads is that you don’t have to spend thousands to advertise your content. Starting with a small budget with paid Facebook ads is a great step to help you get noticed.