Facebook has quickly evolved from simply an online platform that allows you to keep in touch with family and friends to an effective method for reaching out to prospects and current customers. Compared to other Internet marketing techniques, such as PPC, Facebook offers the opportunity to benefit from truly organic traffic. In order to make the most of the marketing opportunity provided by Facebook, it is important to keep the following tips in mind when developing your Facebook marketing campaign.
Above all, make sure that you post unique content and post it regularly. Unique and interesting posts are what keep people coming to Facebook. Make a point to add plenty of personality to your posts. Keep it fun. Offer something that is different to make your page stand out from the competition. The most important goal here is to make your page so interesting that people actually come back to your page on their own rather than waiting for you to provide them with updates.
As Facebook continues to grow, there is no doubt that it has become more difficult to stand out from the crowd. This means that you need to do everything that you can to make an impression. One way to do that is to use a big profile picture that is eye-catching and interesting.
When it comes to posting pictures on your Facebook page, do not overlook the opportunity to tag your fans. Everyone loves to be recognized and this is a great way to keep your fans coming back to your page while also drawing attention from others. Whether you tag them in a new collection or tag them as part of a contest or game is up to you, but do not overlook this golden opportunity to attract attention to your business. You can also ask everyone to tag themselves in your photos. It’s a great way to build publicity as tag updates will appear on the walls of your fans.
Consider building a landing page that is exclusive for your users. This is a great way to target specific audiences, which can be a great option if you need to focus your Internet marketing efforts on different groups.
It is a well-known fact in business that loyal customers are the backbone of your business. Take advantage of the opportunity to let your customers know how much you appreciate their business by rewarding them as supporters on Facebook. One way to do that is to place a badge on their page. When you have a happy customer, there is no limit to the amount of publicity they can provide to you on Facebook. Make a point of reminding fans to like and share information related to your business. When friends of your fans see updates showing that their friends liked your page, they will be more likely to do so, as well.
Polls and contests are also great for attracting attention to your business and actually encouraging your fans to interact in a direct manner with you and your business. This is actually one of the best benefits of organic marketing on Facebook. Whether it is asking customers to share their favorite photos related to your business or you offer to give away an item as part of a contest, this can generate a tremendous amount of attention and traffic.
Keep in mind that while marketing your business on Facebook can provide your business increased attention, it is important to ensure that you do not focus solely on your page as a way of generating traffic. It is also a good idea to spend some time searching out other pages that are relevant to your own industry. You can use the Facebook Search feature to assist you with this. By commenting on updates and posts of similar pages, you can benefit from the ability to begin building relationships with others in your own industry. This is also a great way to increase your business’s credibility.
Marketing on Facebook, when handled correctly, can be a great way for your business to benefit from organic marketing. By taking the time to build a consistent marketing campaign on Facebook, the sky is the limit.