The importance of Google in terms of search engine marketing is certainly no secret. The world of online marketing revolves around Google and the mega giant’s latest algorithm releases. Where Google goes, so goes the rest of the world. So, what exactly is Google Plus, what do you need to know about it, and why does your business need it?
While Google Plus has yet to build the powerful audience of Facebook, that is actually evidence of precisely why you need to get involved now and not wait until later. Ignore it now and there is a strong chance that you will live to regret it when you fall behind the competition later. As the movers and shakers of the SEO industry know, the key to succeeding is getting involved early. Just as the earliest adopters of Twitter were able to establish massive audiences when people jumped on board with the service, the same will also likely be true of Google Plus.
There has certainly been some speculation that Google Plus will prove to be nothing more than a passing fad. Some analysts point out; however, that Google Plus possesses a few critical benefits that will ensure its future success. Beyond the fact that it has the biggest search engine company in the world backing it, Google Plus is also equipped with two powerful apps that are likely to draw big audiences.
One of the great benefits of the service is that for right now it provides an excellent opportunity for gaining attention in a way that is not often possible on platforms that are better established. LinkedIn is often associated with networking in the world of business, but it is not ideally suited for marketing. Google Plus is different in that it allows you to build more in-depth relationships.
Google Plus Hangouts is also a great tool for hosting group meetings or even demonstrations. Compared to other services, such as Twitter and Facebook, Google Plus is completely revolutionary in this regard. For example, your company might opt to host a demonstration that discusses how your latest products can be used. With the ability to then upload the presentation to sites such as YouTube, you gain double the exposure. While this type of marketing does not take much effort, it creates a highly professional look that is certain to provide your company with immediate credibility and attention.
In order to make the most of the benefits offered by Google Plus, there are a few things you need to know. First, it is essential that you take the step to create fresh, unique content. Posting content that has been repeated to death on other sites will not produce the effects that you want. Keep in mind that a number of users on Google Plus also follow Twitter and Facebook. You need content that is completely different from what they will see on those services. Give users a reason to comment on and share what you post.
Understand what a Ripple is and why it matters to your online marketing efforts. Ripples are graphical components associated with Google Plus. When a user clicks on the menu arrow located in the upper right corner of any post on Google Plus, he or she will have the opportunity to View Ripples. Basically, a Ripple provides users with the chance to view exactly who has shared specific pieces of content and in what circles that content was shared. This feature is completely unlike Twitter, Facebook, Pinterest, and Tumbler in that while other social media networks will reveal who has shared content, they do not provide you with the opportunity to connect with others. More importantly, other sites do not offer the chance for you to become established as leader in the way that Google Plus does with Ripples. When you want to establish a reputation as an industry leader, Ripples on Google Plus is a revolutionary way to do so.
If you have not already established a profile on Google Plus, now is definitely the time to do. With Google behind it, this service is positioned to become a strong contender in the world of social media marketing in the near future.