888-960-0099
Facebook
Twitter
  • HOME
  • SERVICES
  • PROJECTS
  • ABOUT
    • OUR ADVANTAGES
    • OUR TEAM
    • OUR CLIENTS
    • OUR BLOG
  • CASE STUDIES
    • CLASSIC GRANITE MARBLE
    • UNITED GRANITE
  • CONTACT

How to Make Your Social Media Content More Engaging

February 25, 2020Erhan Yilmaz

No matter how tired you are of hearing it, “Content is King” is extremely relevant. Your content on social needs to be a key part of your marketing strategy. If you see your social media posts falling flat, try some of these strategies to engage your audience effectively.

Follow the 50-30-20 Rule

The percentages change depending on who you are talking to, but the general rule is your social content should break down into 50, 30, and 20 percentages.

  • 50% should be curated content. Share articles and blogs that are not only relevant to your industry, but that are newsworthy and that you enjoy.
  • 30% should be original content. Amp up your original content to include blogs, white papers, SlideShare presentations, infographics, videos, and more.
  • 20% should be promotional material. Keep your strictly promotional posts to 20% of less. You need some wiggle room in your strategy to share or comment on the up-to-the-minute trends on other’s social accounts.

Share Media in Every Post

The days of text-only posts are over! You need some type of media in every post to engage more people. Add a photo, video, or infographic. If you are on a platform such as Facebook, Google+, or LinkedIn, allow a link preview for your media.

Keep Posts Short

Everyone is used to limiting their Twitter posts to 140 characters, but did you know more people will engage with your posts on other platforms more if they are 100 characters or less? Max engagement occurs with 80 characters or less.

Add Keywords

Craft keywords not only into your social media posts, but also throughout your profile descriptions so people are able to actually find you to easily engage. You also want to break your content strategy down into topic categories in an editorial calendar. Include a list of recommended keywords for each category. You can use those keywords when creating posts on social.

Go Easy with Hashtags

Even though you want to use keywords, there are hashtag rules for each platform. Breaking these rules can result in low engagement, either due to platform algorithms or the audience mentally marking your brand as spam.

  • Facebook: No hashtags (unless your Instagram account is linked to your Facebook).
  • Twitter: Maximum three hashtags in a post plus additional branded hashtags if necessary.
  • Google+: First three are searchable keywords that can be ranked by Google. Any hashtags after the three are basically irrelevant.
  • LinkedIn: No hashtags.
  • Instagram: Two trending hashtags plus unlimited unique hashtags as a way of conversing on the platform.
  • Pinterest: Include a short description or commentary about the pin, then follow with an unlimited number of hashtags if you want (although they are not necessary as long as you include keywords in the description).

Change Your Content per Platform

Don’t have the same post for every platform and definitely don’t like your posts across multiple platforms, like Facebook posts automatically uploaded to Twitter. The exception to this rule is allowing Instagram photos to upload to Facebook as the two are partner platforms.

Take the time to learn the language of each platform to craft posts specific to each audience. Remember my points about character counts and hashtag usage!

As long as you take the time to develop a content strategy and learn the language and rules of each platform, the engagement numbers will follow.

Previous post The Facebook Analytics You Should Be Looking At Next post Does Your Brand Have a Bad Reputation Online? Use This Checklist to See

Recent Posts

  • f63993b2b5d6696ced13d84902ac8f98
  • f63993b2b5d6696ced13d84902ac8f98
  • Twitter Paid Advertising – Difficult to Ignore
  • Which Social Media Platforms Should Your Brand Be On?
  • 4 Tips for Optimizing Your Twitter Profile

Recent Comments

  • seo audit on Location, Location, Location

Archives

  • January 2023
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • September 2015

Categories

  • Angie's List
  • Bing Ads
  • Blog
  • Email Marketing
  • Facebook
  • Google Adwords
  • Google+
  • Houzz.com
  • Landing Pages
  • Mobile Marketing
  • Online Reviews
  • PPC Marketing
  • Social Media
  • Twitter
  • Uncategorized

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
Copyright © All Rights Reserved 199Usa.com 900 Kings Hwy N, Suite 207, Cherry Hill, NJ 08034 888-960-0099