Our technology today has caused many changes to our lives, especially for business owners. Those which cannot keep up miss out on many opportunities and may even falter altogether. For digital marketers, keeping up with the trends and best practices can be just as hard.
Go Beyond Facebook and Twitter
Outside Facebook and Twitter are great social sites with their own flavor they add to a person’s digital social life. Google+, YouTube, Pinterest, and many others can all be equally as effective as your Facebook and Twitter marketing if utilized correctly for your brand. It also helps to know that different social sites attract different kinds of people and serve different kinds of content. So sign up for some new accounts and study where your brand will be best for itself and its followers. This may mean you should not be on Twitter or Facebook, you just need to evaluate where your presence will be the most valuable.
Level Up Your Content
The point reiterated time and again in digital marketing is that content is king. Especially with the density of today’s social networks’ news feeds, the brand that people will take notice of is the brand with the content they enjoyed the most. If you’re selling a product, the best way to ace your competition will be to have the better, funnier, more interesting ad or content that people can engage with. Content is a very large part of your social campaign’s success and it is what converts social visits to actual conversion and followership.
Embrace Paid Ads
Believe it or not, paid advertisement is actually a good thing for your business, especially on Facebook and Twitter. Setting aside a budget for paid ads will help you reach other networks that an organic promotion won’t be able to. With the help of a paid advertisement, you’ll be able to tap networks outside of your current follower network. A paid ad will also help you get more notice in news feeds and can help you rise against competition.
Make Engagement a Priority
The best thing about social media, as compared to traditional marketing, is that it allows interaction between brands, customers, and key influencers, so make the most out of it! The key is to humanize your brand no matter how technical or robotic your products and services seem. Take the time to respond to messages sent to you, both positive and negative ones, and engage with influencers (sometimes even competitors).
Always Measure Performance
Before beginning your campaign, be sure to always have a clear goal in mind. When you’re making an investment, it’s crucial to know the return of investment you are expecting and when it will come. So set a clear goal and use it as a guide for your actions so that you work towards it. Do you want to increase your number of followers? Do you want to promote a product? Let the goal guide you and always check your progress if you’re getting closer to your goal so that you know whether you are doing the right thing or not. As you proceed, always monitor how your brand name is performing and being mentioned on the Internet. Sign up for Google Alerts, Google Trends, and other tools to monitor how your brand performs.
Trends and practices will be in constant change, with the continuous growth in technology. Keep up with these five best practices that are significant to improving your social media strategy.