Email marketing is a pretty common component of most companies’ marketing strategy – but sending potential clients an email and securing responses from that email are two very different things. It’s hard enough to win a great ROI as it…
It seems like home-focused e-commerce sites are popping up like candy – and Houzz.com is one sweet addition to the mix. Though it is hardly a brand new site, it is a quickly emerging and growing frontrunner. About Houzz.com Houzz.com…
Is email marketing dead? It’s a question that many businesses and marketers are asking today with good reason. While social media has certainly taken the lead in terms of online marketing, it is important to recognize that there is still…
Years ago acquiring customer testimonials was a complicated process, but since the Internet was developed and social media channels were introduced, customers can share a testimonial at any given moment. In fact, testimonials are now mostly unsolicited. However, the value…
Facebook has quickly evolved from simply an online platform that allows you to keep in touch with family and friends to an effective method for reaching out to prospects and current customers. Compared to other Internet marketing techniques, such as…
The importance of Google in terms of search engine marketing is certainly no secret. The world of online marketing revolves around Google and the mega giant’s latest algorithm releases. Where Google goes, so goes the rest of the world. So,…
The potential for social media as a marketing arm of your business can be powerful, provided it is handled in the correct manner. The following tips will help you to design an effective social media marketing platform for your business….
Are you making crucial social media marketing mistakes? While social media has become increasingly relevant in terms of marketing, many companies still struggle with establishing effective social media marketing campaigns. In fact, according to a report published by Brian Solis,…
Are you making the most of Twitter? With 255 million monthly active users, Twitter certainly offers ample potential. The following steps can help you to ensure you are taking full advantage of your Twitter campaign. Begin by ensuring that you…
The term landing page is one of the most commonly used terms in the world of online marketing today, but what does it really mean and what can you do to ensure that your landing page is as effective as…
