Twitter is often considered a necessary platform to be on, no matter what your business is. There are so many people on Twitter and, while the amount of active content is high, hashtags and tagging allow businesses to spread their…
There are hundreds of social media platforms on the web, all with small differences that generate large differences in the results. Most know about the Big 6: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. All of these platforms can do…
Businesses make the mistake all the time. They know having a social media presence is important, so they hop on Twitter and start sending Tweets right away! Having an active and engaging presence is important for Twitter, but not everyone…
People have been debating the best email marketing practices since AOL’s You’ve Got Mail became widespread. When 68% of marketers say email marketing is a core part of their business, you know using emails to effectively market is seriously important…
Out of all the social media platforms on the internet, Facebook is one of the giants. Facebook helped shape the future of social media, both personally and for marketing, before anyone else was thinking about the potential. Even though users…
Businesses who really start delving into all of the marketing tools online are always surprised to see how much negativity there is around their brand, especially when they were not very present online! The reality is, even if you are…
No matter how tired you are of hearing it, “Content is King” is extremely relevant. Your content on social needs to be a key part of your marketing strategy. If you see your social media posts falling flat, try some…
Analytics can be easily overwhelming, even for the seasoned marketer. Facebook has come far in showing basic page analytics that are easy to understand, but you don’t want to waste time looking at the wrong or unnecessary metric. Here are…
Let’s face it – businesses thank the creators of the internet everyday for the amazing growth and advertising opportunities it offers. One of the best opportunities the internet provides is email marketing. People check their email multiple times a day;…
LinkedIn can be a very tricky platform. Thanks to the rise of social media, many businesses try to use the same strategy on LinkedIn as they would Twitter or Facebook. No social media platform your business is present on should…
