Facebook is a tough nut to crack these days. With the algorithms in place and the mass amount of users and filters, your content has to be exceptional to get noticed natively. The dream goal for social media marketers is…
Search engine optimization (SEO) has evolved greatly over the years, especially recently with the fast growth of social media. Gone are the days when digital marketers stuffed their digital content with a long list of keywords, developed duplicate content produced…
SEO guidelines change rapidly. Strategies that you have in place today will not be as effective in a year or two. It is an endless learning process and brands should always be on their feet to learn and adapt to…
Content marketing has many advantages for businesses. Aside from being able to advertise and optimize search engine presence, it establishes your business as a thought leader which helps build trust in your brand. Many companies invest time and money into…
The New Year is a time of new beginnings and finding a fresh start. While many people translate that as going to the gym or aiming to quit smoking, businesses need to use this time of renewal to adjust, optimize,…
Starting as early as August, retailers start setting out Christmas trees to get people into the holiday spirit. Advertisments start appearing on TV in October and are in full swing by November 1st. While many complain about shopping ruining Christmas…
For small to mid-size businesses with small advertising budgets, Facebook has received a bad reputation. The Facebook algorithm is meant to only show high quality content, customizing what each individual user would most want to see based on their Facebook…
Social media has evolved so fast in the past years and has undeniably changed so much in the digital marketing industry. Now users don’t just rely on search engine results to access information online. Social networking sites such Twitter, Facebook,…
In a world where Google dominates, many businesses forget about the other search engine vehicles and the tools available to utilize them. One of these tools is Bing Ads. Google Adwords can do a lot for paid search and clicks,…
You have certainly read a million articles online detailing all the platforms and presences you need to have to be successful at digitally marketing your brand. Once many businesses set up these digital presences, they treat them as separate marketing…
