When talking about social media marketing, the platforms that come to mind are usually Facebook and Twitter. Companies spend a lot of time and budget on promoted tweets or sponsored Facebook ads. However, if your business hasn’t paid the same…
Little-Used But Wildly Important Tactics to Increasing Your Twitter Engagement Marketers may say content is king, but engagement is a world dictator. Without engagement, your outstanding content means nothing. Engagement, defined as actions your audience takes to interact with your…
The Sure-Fire Answer to Increasing Your Email Marketing CTR Many businesses try to say email marketing is dead because they aren’t seeing the results of other marketing avenues. The truth is email marketing strategies have greatly evolved since the “You’ve…
The 4 Ways Video Marketing Can Help You Reach More of Your Audience In the digital marketing world, there are many different mediums and tactics that are geared toward reaching a wider audience. With all of these options, brands sometimes…
The availability of information online has made it much easier for people to make purchasing decisions based on what the internet says. Advertisements, commercials and billboards don’t sway buyers anymore – trusted recommendations do. 90% of consumers say that online…
Your brand’s reputation always affects your business. Depending on how you manage how people see, think, and feel about your brand, the effects can vary from a slight increase in daily sales to a drastic loss of revenue. The internet…
Watching or listening to ads can be entertaining, but when you start seeing them more often than you should, they start to get on your nerves. This is the same with social media. It may be a great tool to…
You probably spend a lot of time and effort making content for your social media profiles, which you absolutely should! But is your content generating the engagement your brand needs? Remember that no matter how valuable your content can be,…
Word-of-mouth marketing is the oldest and one of the most effective forms of marketing. According to Nielsen, 92% of consumers trust recommendations from friends and family over other forms of marketing. It’s been a very powerful tool even before the…
With billions of active users, Twitter is undoubtedly a powerful tool for businesses to advertise their products and engage with their customers. Most brands and businesses may already have profiles on Twitter, yet many are still not utilizing Twitter ads,…
