Starting as early as August, retailers start setting out Christmas trees to get people into the holiday spirit. Advertisments start appearing on TV in October and are in full swing by November 1st. While many complain about shopping ruining Christmas…
For small to mid-size businesses with small advertising budgets, Facebook has received a bad reputation. The Facebook algorithm is meant to only show high quality content, customizing what each individual user would most want to see based on their Facebook…
Social media has evolved so fast in the past years and has undeniably changed so much in the digital marketing industry. Now users don’t just rely on search engine results to access information online. Social networking sites such Twitter, Facebook,…
In a world where Google dominates, many businesses forget about the other search engine vehicles and the tools available to utilize them. One of these tools is Bing Ads. Google Adwords can do a lot for paid search and clicks,…
You have certainly read a million articles online detailing all the platforms and presences you need to have to be successful at digitally marketing your brand. Once many businesses set up these digital presences, they treat them as separate marketing…
When talking about social media marketing, the platforms that come to mind are usually Facebook and Twitter. Companies spend a lot of time and budget on promoted tweets or sponsored Facebook ads. However, if your business hasn’t paid the same…
Little-Used But Wildly Important Tactics to Increasing Your Twitter Engagement Marketers may say content is king, but engagement is a world dictator. Without engagement, your outstanding content means nothing. Engagement, defined as actions your audience takes to interact with your…
The Sure-Fire Answer to Increasing Your Email Marketing CTR Many businesses try to say email marketing is dead because they aren’t seeing the results of other marketing avenues. The truth is email marketing strategies have greatly evolved since the “You’ve…
The 4 Ways Video Marketing Can Help You Reach More of Your Audience In the digital marketing world, there are many different mediums and tactics that are geared toward reaching a wider audience. With all of these options, brands sometimes…
The availability of information online has made it much easier for people to make purchasing decisions based on what the internet says. Advertisements, commercials and billboards don’t sway buyers anymore – trusted recommendations do. 90% of consumers say that online…
