Are you making crucial social media marketing mistakes? While social media has become increasingly relevant in terms of marketing, many companies still struggle with establishing effective social media marketing campaigns. In fact, according to a report published by Brian Solis,…
Are you making the most of Twitter? With 255 million monthly active users, Twitter certainly offers ample potential. The following steps can help you to ensure you are taking full advantage of your Twitter campaign. Begin by ensuring that you…
Many of heard of Google+ but few use it. Why is that? Google is usually the creator that conquers, but very few businesses get on Plus and even fewer customers actually use it. This causes business owners to ask –…
With the rise of Google and social media, there are tons of analytics you could measure. Arguably, the most important metric to look at is engagement, especially on Twitter. Tweets that are sent out but receive little or no engagement…
We all know Facebook is a powerhouse social network. The platform receives over 850 million visitors per day, yet getting the attention of even a fraction of them can be difficult with the competition. The key to taking advantage of…
Do you know why you are on social media? Every business has a different answer. Some simply say, “Because I have to be,” the same way businesses feel obligated to offer coupons and sales even though they don’t want to…
Search engine optimization (SEO) has evolved greatly over the years, especially recently with the fast growth of social media. Gone are the days when digital marketers stuffed their digital content with a long list of keywords, developed duplicate content produced…
Starting as early as August, retailers start setting out Christmas trees to get people into the holiday spirit. Advertisments start appearing on TV in October and are in full swing by November 1st. While many complain about shopping ruining Christmas…
For small to mid-size businesses with small advertising budgets, Facebook has received a bad reputation. The Facebook algorithm is meant to only show high quality content, customizing what each individual user would most want to see based on their Facebook…
When talking about social media marketing, the platforms that come to mind are usually Facebook and Twitter. Companies spend a lot of time and budget on promoted tweets or sponsored Facebook ads. However, if your business hasn’t paid the same…
