LinkedIn can be a very tricky platform. Thanks to the rise of social media, many businesses try to use the same strategy on LinkedIn as they would Twitter or Facebook. No social media platform your business is present on should…
We are exposed to millions of pieces of information everyday. We see ads, watch media, read articles, and engage with hours of conversation from the moment we wake up until we call it a day. One of the biggest sources…
Click-Through Rate (CTR) is a crucial performance indicator that every business should know and understand. CTR is the percentage of user clicks a site gets over the number of times it was seen. This helps brands determine that their content…
Successful SEO doesn’t happen overnight. It requires time, effort, and money, which business owners do not want to waste. This is why it is important to measure, analyze, and track SEO performance, just as you would for any marketing activity….
Video content can have a great impact on your audience and ultimately on your brand. YouTube has more than 1 billion users, watching hundred of millions of hours everyday. Moreover, a study by e-commerce video platform, Invodo, shows that 52%…
Often having a website and social media pages are not enough for your business. If you want to gain more from your internet marketing efforts, starting a blog for your business is an excellent option. Brands that blog have higher…
If I haven’t been in this business for many years, I would be having a hard time to understand why companies are willing to pay to paint their company as the worst in their area. Check who is competing and…
Google Adwords 101: “Advertise at locations you serve”. Each and every day, we come across (sometimes compete) with companies advertising far away from their locations. Here is one example: JohnByMePainting.com is advertising for the term “painting contractors” in Dover, DE….
Facebook is one of the most powerful social media tools ever created. It works well with branding, storytelling, and customer relations. If you’ve been on the fence about whether or not to use Facebook as part of your marketing strategy,…
Being able to measure success is one of the key elements of any successful marketing campaign. There are constantly evolving technologies to help marketers better measure return on investment, Web stats, and more – but the truth is, sometimes simple…
