Search engine optimization (SEO) is one of the most important things you need to do when it comes to digital marketing practices. You want potential and current customer to be able to easily find you when they type a variety…
Social media and the internet have changed the way we live in many ways. Gone are the days when marketing and advertising were a one-way process where brands only needed to feed the market with information about their products and…
Social media marketing can be a daunting task when you are starting out with no knowledge of best practices. As hard as it is to obey correct and best practices, it’s even easier to fall into doing malpractices. Here are…
One of the most important things any marketer promoting a website must do is search engine optimization (SEO). There are many ways to go about it – site performance optimization, keyword optimization, etc. One thing usually overlooked is social search…
Our technology today has caused many changes to our lives, especially for business owners. Those which cannot keep up miss out on many opportunities and may even falter altogether. For digital marketers, keeping up with the trends and best practices…
LinkedIn is the biggest social media platform that focuses entirely on a B2B audience. For brands whose target audience are other businesses, LinkedIn is a must in your marketing toolbox. It can be a tricky platform to see real sales…
Google AdWords is a monster advertising platform that, when utilized correctly, can bring your business incredible results and a number of leads or sales. To maintain their dominance on the search marketing industry, AdWords frequently rolls out new features that…
Back when the internet started to become widespread and instant messaging and email became a standard way of communicating, acronyms were a new language. To save time in a new, fast-paced world, people shortened phrases and sayings to communicate their…
The digital world is very similar to the physical one. Your website is like your storefront. Social media is like sending out mailers or distributing flyers. And all the sites that tabulate customer reviews, like Google+ and Reputation Management, are…
The transition from traditional marketing to digital is a tough one for businesses who are new to it. Many businesses compartmentalize the definition of digital marketing to the point where they miss out on the full advantage and benefits to…
