The Search Agency reports that paid search on Bing outpaced Google during the first quarter of 2014. Spending on Bing increased by 60 percent year over year, which is more than double the 29 percent increase in spending on Google….
Think that no one pays attention to online reviews? Think again. While popular opinion might indicate that online reviewers are simply comprised of a small group of unhappy consumers, that is hardly the case. In fact, 75 percent of online…
Many of heard of Google+ but few use it. Why is that? Google is usually the creator that conquers, but very few businesses get on Plus and even fewer customers actually use it. This causes business owners to ask –…
Social experts love to say that Google+ is useless. They thrive on the fact that Google, who wins at everything, has created something that, in their eyes, is slowly fizzling into nonexistence. Yet the joke is on them. Google+ may…
With the rise of Google and social media, there are tons of analytics you could measure. Arguably, the most important metric to look at is engagement, especially on Twitter. Tweets that are sent out but receive little or no engagement…
Establishing an online presence with a Facebook page is a good way to start advertising a product. Yet having great content on your Facebook page doesn’t always translate to more people coming to the page to see the content. You…
People’s dependence on mobile devices is affecting retailers in more ways than ever before. Stores and brands can see a possible increase in sales if they optimize their site for mobile devices. While shoppers aren’t exclusively buying on their phones,…
We all know Facebook is a powerhouse social network. The platform receives over 850 million visitors per day, yet getting the attention of even a fraction of them can be difficult with the competition. The key to taking advantage of…
The point of a blog is to gain an engaged readership that interacts with and shares your content across the web. If you are a business, then your blog is a marketing tool to get them to click to your…
Do you know why you are on social media? Every business has a different answer. Some simply say, “Because I have to be,” the same way businesses feel obligated to offer coupons and sales even though they don’t want to…
